Top 5 Dos and Don’ts with Project Broadcast
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3 min read
So many people ask if you could give one suggestion to successfully use Project Broadcast, what would it be. Well, there are so many I can’t just pick one, so I narrowed it down to the top 5 Do’s and Don’ts.
Do’s
- Sign up for the PB Webschool Training even if you are a seasoned user. We are always adding new content and you never know what you will learn.
- If you use a back office, import all of your team members and customers and use a tag to separate them into groups. If you don’t know what a tag is, check out PB Webschool. You will thank me later.
- If you are a new user, send out a message to your entire contact list and let them know that your PB number is your new business line and that is how you will communicate with them from now on. Suggest they add your PB number to their contacts. It helps you keep your business and personal communications separate, and it looks professional to have a business line. Any messages that come in on your personal number after this, make sure to remind them to use your business line.
- Create a Birthday message for your consultants that recognizes their special day. Also, create a birthday message for your customers. If you are able to offer a discount to them, include that too. They love this! You may be the only person that wishes them a happy birthday that day.
- Follow up with your customers after they make a purchase through you. The standard follow up is 2-2-2 but I personally do a 3-3-3-5-8. What that means is I send a Thank You message for their purchase after 3 days, a check in message after 3 weeks to make sure they are happy, a check in after 3 months to see if they need anything. Then I send a 5 month to see if they are running low on anything and an 8 month Voicemail Drop to let them know I’m here if they need me. Mixing it up with messages and Voicemail Drops get great results. If you don’t know what a Voicemail Drop is, check out Webschool and it will blow your mind!
Don’ts
- Don’t message your contacts with only sales or business messages. Mix it up with some checking ins or “How are you (and family) doings”. Customers and Team Members want to feel like they are also your friend.
- Don’t forget to Follow Up. Follow Up is key to a successful business. Not just following up on a sale or an order, but following up with reminders for specials and events too. How many times have you read a message from someone and forgot to act on it? Doesn’t Koh’s send you tons of emails and texts when you have Kohls cash to spend?
- Don’t take any negative responses personally. People are not out to hurt you. If they reply STOP or “Leave me alone”, maybe they were having a terrible day and took it out on you. It doesn’t mean they hate you or that you should quit running your business. If they are extremely rude, maybe it’s a good thing that you can remove them from your contacts.
- Don’t forget to introduce yourself to a new contact with your name and business. Also include an opt out in your message for best results. Include a picture of yourself too. Then they know you are a real person.
- Don’t create messages without using Message Insights. The Message Insights feature is responsible for checking message quality and if the messages contains too many spam triggers it will prevent it from leaving our system. This helps to protect your number from being flagged as a spammer by a carrier and also prevents you from using credits on messages which we are certain have a high risk of getting blocked. Messages flagged as Potential Spam do not cost you any credits. If you aren’t familiar with using Message Insights, you can check out the training in PB Webschool.
