Jake Dempsey and Brian Knorr are software developers. Their wives were both building direct-selling businesses, and in 2016 the texting tools out there were pricey and built for much bigger companies. Not for someone growing a business between appointments, after work and around family life.
So Jake and Brian built one. Project Broadcast launched as a mobile app first (because that’s where sellers actually work), and the web version followed a few months later.

