SMS Marketing

Message Channels & Formats

Texting vs. Email, Which is Better?

That is the question that so many of you may already know the answer to. While there are benefits to both methods of communication, we will show you how texting is a clear winner in our opinion. A text message is opened in an average of 3 minutes whereas an email usually is not read […]

September 13, 2022

Ringless Voicemail for Business Growth: A Complete Guide for 2026

Ringless Voicemail: The Future of Direct Customer Communication In today’s fast-paced digital landscape, businesses constantly seek efficient, non-intrusive ways to connect with customers. Ringless voicemail has emerged as a powerful communication channel that bridges marketing efficiency with customer comfort. Instead of interrupting a person’s day with a phone call, this technology allows businesses to drop […]

November 17, 2025

SMS vs MMS: A Complete Comparison

Choosing between SMS vs MMS can feel like a puzzle, especially when both messaging formats seem so similar at first glance. Yet the differences between them can greatly impact communication, marketing performance, customer engagement, and even your budget. In this guide, we’ll break down everything you need to know about SMS vs MMS, from how […]

December 23, 2025

Messaging Fundamentals

The Anatomy of Your First Broadcast

How exciting! You’re ready to start sharing all kinds of goodies in your business communication, but there’s a very important first step before you start rolling all your ideas out! Before you do anything else, send out an introduction message as your first broadcast to contacts. The first broadcast lets people know who you are, why you’re contacting them, and what they can expect from you. Keep reading to discover all the parts of an effective introduction message!

June 2, 2022

The 3 things I wish I knew when I started Project Broadcast

Your first step is to take a deep breath and reset that nervous system. Taking on another tool to build your small business can be overwhelming. Even if its the best tool ever. Easiest way to combat being overwhelmed is concentrating on one part at a time. Luckily I have only three in this article! Let’s Go!

June 2, 2022

What is SMS Marketing

SMS marketing is the fancy way of saying text marketing. You know…the text you get from your dentist letting you know you have an upcoming appointment. Or maybe the coupon for ½ off your fav appetizer, Fried Pickles. That appetizer is our CEO/Co-Founder, Jake Dempsey’s, favorite by the way. This blogger has not eaten them […]

June 20, 2022

Top Three Most Frequently Asked Questions from our Customers

Mass Texting Services: The Complete Guide for Business Growth in 2026

In today’s fast-paced business environment, capturing your audience’s attention has never been more challenging. Email inboxes are overflowing, social media algorithms limit your reach, and digital ads are increasingly expensive. This is precisely why savvy entrepreneurs, network marketers, and business owners are turning to mass texting services to cut through the noise and connect directly […]

March 11, 2025

SMS Strategies

Why Automated Text Messaging Matters for Modern Entrepreneurs

In today’s business landscape, entrepreneurs face a growing communication challenge: audiences expect personalized, timely interactions, but maintaining these connections manually becomes impossible as your business scales. While social platforms constantly change their algorithms and email open rates hover around 20%, automated text messaging delivers consistently impressive results with open rates exceeding 95%, according to recent […]

March 10, 2025

SMS Messaging Etiquette: The Do’s & Don’t of Scheduling a Message

I’m Ashley and I’m with the growth team at Project Broadcast. Along with working at Project Broadcast, I also run a landscaping company and was a consultant with BeautiControl for years. I’ve experienced the good and the bad. I want you to learn from my mistakes! Here are my top 3 SMS messaging Etiquette do’s […]

June 27, 2022

Top 5 Dos and Don’ts with Project Broadcast

So many people ask if you could give one suggestion to successfully use Project Broadcast, what would it be. Well, there are so many I can’t just pick one, so I narrowed it down to the top 5 Do’s and Don’ts. Do’s Don’ts

July 28, 2022

Top 3 Tips to Increase Engagement

Summer has been hot. I’m talking 118 degrees here in the Mojave desert. And don’t tell me “but it’s a dry heat there”, like it makes a difference…Lord, do I know. How hot does it get where you live? See that? That is a text you can send to your customers. An engaging text! Why? […]

August 23, 2022

Text Messaging Helps Business Pivot During Pandemic

The recent pandemic took a toll on many businesses and most small business owners had to reevaluate how they would move forward. Brick and Mortar Business Owners were affected in a way like no other because they usually relied on foot traffic to stay in business and they didn’t have that option. Many businesses closed […]

September 20, 2022

SMS Trends & Research

The Evolution of Business Messaging in 2025

The way successful businesses communicate is changing. If you’ve been in direct sales or network marketing for a while, you’ve probably noticed it yourself: the days of relying solely on social media or basic text messaging are fading. Your customers expect more, and your business needs more to stay competitive. The Shifting Landscape The messaging […]

March 6, 2025

SMS Marketing Statistics for 2026: Why Text Messaging Continues to Outperform Every Other Channel

If you’re trying to reach customers in 2026, you already know attention is harder than ever to earn. Email inboxes are overflowing, algorithms shift weekly, and phone calls have practically turned into antiques. Let’s dive into SMS Marketing Statistics for 2026. Yet one channel continues to rise above the noise every single year: SMS Marketing […]

December 30, 2025

The State of Text Message Marketing: Insights From The 2026 Business Texting Benchmark Report

Text message marketing has quietly become one of the most powerful communication tools available to businesses. While email inboxes grow more crowded and social media algorithms continue to limit organic reach, text messaging remains one of the few channels where businesses can reliably reach customers directly. Messages are typically read within minutes, conversations can happen […]

March 25, 2026

The Best Time of Day to Send a Text Message (Based on 170 Million Texts)

The most common question we hear from our customers: What is the best time to send a text message? Timing may seem like a minor detail, but in reality it can have a major impact on how customers respond to your messages. Send a message at the right time, and customers are likely to read […]

April 3, 2026