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The Best Time of Day to Send a Text Message (Based on 170 Million Texts)

The most common question we hear from our customers: What is the best time to send a text message? Timing may seem like a minor detail, but in reality it can have a major impact on how customers respond to your messages. Send a message at the right time, and customers are likely to read […]

April 3, 2026 • SMS Marketing

The State of Text Message Marketing: Insights From The 2026 Business Texting Benchmark Report

Text message marketing has quietly become one of the most powerful communication tools available to businesses. While email inboxes grow more crowded and social media algorithms continue to limit organic reach, text messaging remains one of the few channels where businesses can reliably reach customers directly. Messages are typically read within minutes, conversations can happen […]

March 25, 2026 • SMS Marketing

SMS Marketing Strategies for Personal Trainers in 2026

As a personal trainer, you understand the importance of staying ahead of the curve to attract new clients and keep your fitness business thriving. In 2026, SMS marketing is a powerful tool that can help you connect with potential clients, engage your current ones, and maximize your reach in the competitive fitness industry. The Power […]

January 1, 2026 • SMS Marketing

SMS Marketing Statistics for 2026: Why Text Messaging Continues to Outperform Every Other Channel

If you’re trying to reach customers in 2026, you already know attention is harder than ever to earn. Email inboxes are overflowing, algorithms shift weekly, and phone calls have practically turned into antiques. Let’s dive into SMS Marketing Statistics for 2026. Yet one channel continues to rise above the noise every single year: SMS Marketing […]

December 30, 2025 • SMS Marketing

SMS vs MMS: A Complete Comparison

Choosing between SMS vs MMS can feel like a puzzle, especially when both messaging formats seem so similar at first glance. Yet the differences between them can greatly impact communication, marketing performance, customer engagement, and even your budget. In this guide, we’ll break down everything you need to know about SMS vs MMS, from how […]

December 23, 2025 • SMS Marketing

Ringless Voicemail for Business Growth: A Complete Guide for 2026

Ringless Voicemail: The Future of Direct Customer Communication In today’s fast-paced digital landscape, businesses constantly seek efficient, non-intrusive ways to connect with customers. Ringless voicemail has emerged as a powerful communication channel that bridges marketing efficiency with customer comfort. Instead of interrupting a person’s day with a phone call, this technology allows businesses to drop […]

November 17, 2025 • SMS Marketing

SMS Marketing: The Underrated Growth Channel for Small Businesses

Why SMS Marketing Works SMS Marketing gets seen. Project Broadcast CEO Jake Dempsey states it plainly: texting is the most effective channel for small businesses. Open rates for texts dwarf email and organic social. Visibility drives response, then revenue. SMS Marketing Benchmarks Texting delivers immediate reach and response. Compared to email opens and organic reach, […]

October 27, 2025 • SMS Marketing

Mass Texting Services: The Complete Guide for Business Growth in 2026

In today’s fast-paced business environment, capturing your audience’s attention has never been more challenging. Email inboxes are overflowing, social media algorithms limit your reach, and digital ads are increasingly expensive. This is precisely why savvy entrepreneurs, network marketers, and business owners are turning to mass texting services to cut through the noise and connect directly […]

March 11, 2025 • SMS Marketing

Why Automated Text Messaging Matters for Modern Entrepreneurs

In today’s business landscape, entrepreneurs face a growing communication challenge: audiences expect personalized, timely interactions, but maintaining these connections manually becomes impossible as your business scales. While social platforms constantly change their algorithms and email open rates hover around 20%, automated text messaging delivers consistently impressive results with open rates exceeding 95%, according to recent […]

March 10, 2025 • SMS Marketing

The Evolution of Business Messaging in 2025

The way successful businesses communicate is changing. If you’ve been in direct sales or network marketing for a while, you’ve probably noticed it yourself: the days of relying solely on social media or basic text messaging are fading. Your customers expect more, and your business needs more to stay competitive. The Shifting Landscape The messaging […]

March 6, 2025 • SMS Marketing

7 Reasons why you need to spring clean your Project Broadcast!

It’s April! Spring is here! Anyone remember Marie Kondo? Let’s Spark Some Joy! Want to get started on your 5 day challenge? Each day, you’ll receive a quick video demo and an action step for that day. By the end of the week, your Project Broadcast will be clean and spruced up for the rest […]

April 4, 2023 • SMS Marketing

SMS Marketing: Don’t Make This Mistake

You’re being too general. (Mic Drop) Ok, but seriously. That’s literally the biggest mistake. You’re trying to reach everyone, so your SMS marketing is too general and you’re resonating with no one. When you market to everyone you’re not addressing anyone’s specific need for that product or service. Everyone has different pain points, life experience, […]

February 20, 2023 • SMS Marketing

Top Three Most Frequently Asked Questions from our Customers

3 Steps to Focus Your Business Communication

There are so many good ideas floating out there when it comes to who you should be communicating with and how. There are paid courses, mentoring programs, etc. Here is my two cents when it comes to a 3 step process to win over your target market. Let’s define “who” we are talking to. The […]

January 10, 2023 • SMS Marketing

Text Messaging Helps Business Pivot During Pandemic

The recent pandemic took a toll on many businesses and most small business owners had to reevaluate how they would move forward. Brick and Mortar Business Owners were affected in a way like no other because they usually relied on foot traffic to stay in business and they didn’t have that option. Many businesses closed […]

September 20, 2022 • SMS Marketing

Texting vs. Email, Which is Better?

That is the question that so many of you may already know the answer to. While there are benefits to both methods of communication, we will show you how texting is a clear winner in our opinion. A text message is opened in an average of 3 minutes whereas an email usually is not read […]

September 13, 2022 • SMS Marketing

Top 3 Tips to Increase Engagement

Summer has been hot. I’m talking 118 degrees here in the Mojave desert. And don’t tell me “but it’s a dry heat there”, like it makes a difference…Lord, do I know. How hot does it get where you live? See that? That is a text you can send to your customers. An engaging text! Why? […]

August 23, 2022 • SMS Marketing

Top 5 Dos and Don’ts with Project Broadcast

So many people ask if you could give one suggestion to successfully use Project Broadcast, what would it be. Well, there are so many I can’t just pick one, so I narrowed it down to the top 5 Do’s and Don’ts. Do’s Don’ts

July 28, 2022 • SMS Marketing

SMS Messaging Etiquette: The Do’s & Don’t of Scheduling a Message

I’m Ashley and I’m with the growth team at Project Broadcast. Along with working at Project Broadcast, I also run a landscaping company and was a consultant with BeautiControl for years. I’ve experienced the good and the bad. I want you to learn from my mistakes! Here are my top 3 SMS messaging Etiquette do’s […]

June 27, 2022 • SMS Marketing

What is SMS Marketing

SMS marketing is the fancy way of saying text marketing. You know…the text you get from your dentist letting you know you have an upcoming appointment. Or maybe the coupon for ½ off your fav appetizer, Fried Pickles. That appetizer is our CEO/Co-Founder, Jake Dempsey’s, favorite by the way. This blogger has not eaten them […]

June 20, 2022 • SMS Marketing

The 3 things I wish I knew when I started Project Broadcast

Your first step is to take a deep breath and reset that nervous system. Taking on another tool to build your small business can be overwhelming. Even if its the best tool ever. Easiest way to combat being overwhelmed is concentrating on one part at a time. Luckily I have only three in this article! Let’s Go!

June 2, 2022 • SMS Marketing

The Anatomy of Your First Broadcast

How exciting! You’re ready to start sharing all kinds of goodies in your business communication, but there’s a very important first step before you start rolling all your ideas out! Before you do anything else, send out an introduction message as your first broadcast to contacts. The first broadcast lets people know who you are, why you’re contacting them, and what they can expect from you. Keep reading to discover all the parts of an effective introduction message!