SMS Strategies | Project Broadcast

Why Automated Text Messaging Matters for Modern Entrepreneurs

In today’s business landscape, entrepreneurs face a growing communication challenge: audiences expect personalized, timely interactions, but maintaining these connections manually becomes impossible as your business scales. While social platforms constantly change their algorithms and email open rates hover around 20%, automated text messaging delivers consistently impressive results with open rates exceeding 95%, according to recent […]

March 10, 2025

SMS Messaging Etiquette: The Do’s & Don’t of Scheduling a Message

I’m Ashley and I’m with the growth team at Project Broadcast. Along with working at Project Broadcast, I also run a landscaping company and was a consultant with BeautiControl for years. I’ve experienced the good and the bad. I want you to learn from my mistakes! Here are my top 3 SMS messaging Etiquette do’s […]

June 27, 2022

Top 5 Dos and Don’ts with Project Broadcast

So many people ask if you could give one suggestion to successfully use Project Broadcast, what would it be. Well, there are so many I can’t just pick one, so I narrowed it down to the top 5 Do’s and Don’ts. Do’s Don’ts

July 28, 2022

Top 3 Tips to Increase Engagement

Summer has been hot. I’m talking 118 degrees here in the Mojave desert. And don’t tell me “but it’s a dry heat there”, like it makes a difference…Lord, do I know. How hot does it get where you live? See that? That is a text you can send to your customers. An engaging text! Why? […]

August 23, 2022

Text Messaging Helps Business Pivot During Pandemic

The recent pandemic took a toll on many businesses and most small business owners had to reevaluate how they would move forward. Brick and Mortar Business Owners were affected in a way like no other because they usually relied on foot traffic to stay in business and they didn’t have that option. Many businesses closed […]

September 20, 2022

3 Steps to Focus Your Business Communication

There are so many good ideas floating out there when it comes to who you should be communicating with and how. There are paid courses, mentoring programs, etc. Here is my two cents when it comes to a 3 step process to win over your target market. Let’s define “who” we are talking to. The […]

January 10, 2023

SMS Marketing: Don’t Make This Mistake

You’re being too general. (Mic Drop) Ok, but seriously. That’s literally the biggest mistake. You’re trying to reach everyone, so your SMS marketing is too general and you’re resonating with no one. When you market to everyone you’re not addressing anyone’s specific need for that product or service. Everyone has different pain points, life experience, […]

February 20, 2023

7 Reasons why you need to spring clean your Project Broadcast!

It’s April! Spring is here! Anyone remember Marie Kondo? Let’s Spark Some Joy! Want to get started on your 5 day challenge? Each day, you’ll receive a quick video demo and an action step for that day. By the end of the week, your Project Broadcast will be clean and spruced up for the rest […]

April 4, 2023

SMS Marketing: The Underrated Growth Channel for Small Businesses

Why SMS Marketing Works SMS Marketing gets seen. Project Broadcast CEO Jake Dempsey states it plainly: texting is the most effective channel for small businesses. Open rates for texts dwarf email and organic social. Visibility drives response, then revenue. SMS Marketing Benchmarks Texting delivers immediate reach and response. Compared to email opens and organic reach, […]

October 27, 2025

SMS Marketing Strategies for Personal Trainers in 2026

As a personal trainer, you understand the importance of staying ahead of the curve to attract new clients and keep your fitness business thriving. In 2026, SMS marketing is a powerful tool that can help you connect with potential clients, engage your current ones, and maximize your reach in the competitive fitness industry. The Power […]

January 1, 2026