RESOURCES

Glossary

Common SMS marketing terms and definitions used across Project Broadcast.

Abandoned Cart Reminder: Sending text messages to users who have abandoned their online shopping carts, encouraging them to complete the purchase.

A/B Testing: Comparing two versions of a marketing message to determine which one performs better in terms of engagement or conversions.

Analytics: The collection and analysis of data related to text marketing campaigns to measure performance, engagement, and effectiveness.

API (Application Programming Interface):: A set of protocols and tools that allows different software applications to communicate and share data.

API Integration: Connecting text marketing platforms with other software applications for seamless data sharing and automation.

API Key: A unique identifier that can be used with Project Broadcast integrations such as Zapier or Active Campaign. It can also be used by 3rd party developers to use the Project Broadcast API.

Attachments: Files or images that can be attached to messages.

Autoresponder: An automated system that sends predefined responses or messages in response to specific triggers or events.

Blacklist: A list of phone numbers or contacts that are blocked from receiving text messages, often due to opt-out requests.

Broadcast Hours: Broadcast hours are the hours during which broadcast messages can be scheduled to be sent.

Broadcast Messages: A single message sent to a large group of recipients simultaneously, often used for promotions or announcements. Useful for sending updates, promotions, or alerts to a group of contacts.

Bundles: Bundles are groups of messages & content that can be sent as a package within Project Broadcast.

Call Forwarding: A Project Broadcast feature that allows calls made to a user’s Project Broadcast number to be forwarded to another phone number.

Campaigns: A series of messages that can be scheduled to send to a group of contacts over time.

Character Limit: The maximum number of characters allowed in a single text message, typically 1024 characters for SMS.

Chat: Chat is a feature that allows one-on-one conversations with contacts inside the Project Broadcast app.

Churn: Churn in text marketing is the rate at which subscribers discontinue or opt-out from receiving text messages.

Click-Through Rate: The percentage of recipients who click on a link in a text message out of the total number of recipients.

Concierge Texting: Providing personalized and high-touch customer service through text messaging.

Configurable Forms: Definition Forms that can be created to collect information from contacts. They can be linked to keywords so that when a contact texts a specific keyword, they receive a link to the form.

Contacts: The individuals that a user communicates with through Project Broadcast. Contacts can be added manually, imported in bulk, or created automatically when inbound messages are received.

Contests: Competitions that can be run to engage contacts and encourage them to interact with messages.

Conversion Rate: The percentage of recipients who take the desired action, such as making a purchase, in response to a marketing message.

CRM (Customer Relationship Management): Managing and analyzing customer interactions and data related to text marketing through a mobile-centric CRM system.

Cross-Channel Marketing: Coordinating and integrating text marketing efforts with other marketing channels for a cohesive strategy.

CTA (Call to Action): A prompt or instruction designed to encourage the recipient to take a specific action, such as clicking a link or making a purchase.

Customer Journey Mapping: Visualizing and analyzing the stages and touchpoints a customer goes through in their interaction with a brand via text messages.

Custom Fields: Custom fields are input fields that can be created to store additional information about contacts.

Daisy Chaining: The process of linking multiple text messages together to create a sequential and engaging communication flow.

Data Privacy Compliance: Ensuring that text marketing practices adhere to data protection regulations, safeguarding user privacy.

Dedicated Short Code: A unique short code assigned exclusively to one business or organization for their text marketing use.

Delivery Rate: The percentage of successfully delivered messages compared to the total number of messages sent.

DND (Do Not Disturb): A setting that allows users to opt-out of receiving promotional messages or calls.

Double Opt-In: A feature that requires contacts to confirm their subscription to messages, ensuring that they truly want to receive communications.

Drip Campaign: A series of automated, scheduled messages sent over a specific period to nurture leads or guide customers through a process.

Dynamic Content: Content in text messages can change based on certain conditions, ensuring relevance to each recipient.

Dynamic Fields: Placeholders that can be used in messages that will be replaced with the relevant contact’s information when the message is sent.

Dynamic Sender ID: Changing the sender ID dynamically based on specific conditions or campaigns for improved personalization.

Event-Based Messaging: Triggering text messages based on specific events or milestones, such as birthdays or anniversaries.

Forwardable Content: Creating text messages that recipients are likely to share with others, expanding the message’s reach.

Forward-to-a-Friend: Encouraging recipients to share text messages with their contacts, expanding the reach of a campaign.

Frequency Capping: Setting limits on the number of messages a subscriber can receive within a specified time period to avoid over-messaging.

Geotargeting: Delivering targeted messages based on the geographical location of the recipients.

Inbox Placement: Ensuring that text messages are delivered to recipients’ inboxes and not marked as spam.

In-Store Engagement: Using text messages to engage customers while they are physically present in a brick-and-mortar store, enhancing the in-store experience.

Interactive Text Response: Allowing recipients to interact with text messages, for example, by replying with specific keywords or choices.

Keyword: Specific words that contacts can text to a user’s Project Broadcast number. They can trigger automated responses or actions, such as sending a message or adding a tag to a contact.

Keyword Analysis: The process of evaluating and optimizing keywords used in text marketing to improve effectiveness and engagement.

Keyword Autoresponse: An automated message sent in response to a subscriber texting a specific keyword, providing instant information or confirmation.

KPI (Key Performance Indicator): Metrics used to measure the success and effectiveness of text marketing campaigns.

Landing Pages: A web page specifically designed to capture leads or prompt a specific action in response to a text marketing campaign.

List Building: The process of growing and expanding a contact list by obtaining and adding new subscribers.

Location-Based Targeting: Delivering targeted messages based on the physical location of users, often used for localized promotions.

Long Code: A standard, full-length phone number used for sending and receiving SMS messages, often for individual or low-volume messaging.

Message Insights: A feature that provides analytics on messages, such as delivery status and engagement rates.

MMS File Size Limit: The maximum size allowed for multimedia files (images, videos) in MMS messages.

MMS (Multimedia Messaging Service):: An extension of SMS that enables the sending of multimedia content such as images, videos, and audio.

Mobile Coupon: Digital coupons sent via text messages for promotional purposes, often with unique codes for tracking.

Mobile Marketing Automation: Using automated processes to streamline and optimize text marketing campaigns.

Number Pooling: Sharing a pool of numbers among multiple businesses for text marketing, each having its own keyword.

Opt-In: The process through which individuals voluntarily subscribe or agree to receive text messages from a business or service.

Opt-Out: The process by which individuals can unsubscribe or stop receiving text messages from a business or service.

Outbound Calling: A feature that allows calls to be made to contacts directly from Project Broadcast.

Personalization: Customizing messages with individual recipient details to create a more personalized and engaging experience.

Revenue Attribution: Determining and attributing revenue directly to specific text marketing efforts.

Rich Communication Services (RCS): An enhanced messaging protocol that supports multimedia content, interactive features, and a more dynamic user experience.

ROI (Return on Investment): A metric used to evaluate the profitability of a marketing campaign by comparing the gains to the cost invested.

SaaS (Software as a Service): A Service, is a cloud computing model that delivers software applications over the internet. Instead of installing and maintaining software on individual devices or servers

Segmentation: The process of dividing a contact list into smaller groups based on specific criteria, allowing for more targeted and personalized messaging.

Sender ID: The name or number displayed as the sender of a text message, providing recognition to recipients.

Sequential Messaging: Sending a series of messages in a specific order to guide subscribers through a predefined journey or campaign.

Short Link: A shortened URL used in text messages to save space and track click-through rates.

SMS (Short Message Service): A messaging service that allows the sending of short text messages between mobile devices.

Spaces: A collaborative group chat with your family, friends or team members all in the same place.

Spam Filter: Filtering mechanisms in place to detect and prevent spam or unwanted messages from reaching users.

Subscriber Lifecycle: The various stages a subscriber goes through from opt-in to engagement, conversion, and potential re-engagement.

Tags: Labels that can be assigned to contacts in Project Broadcast to help organize and target messages to specific groups.

TCPA (Telephone Consumer Protection Act): Legislation in the United States that regulates telemarketing communications, including text messages, to protect consumers from unwanted messages.

Templates: Pre-written messages that can be saved and used again in the future.

Text Marketing Compliance: Adhering to regulations and guidelines to ensure ethical and legal text marketing practices.

Text-to-Vote Campaign: Encouraging subscribers to participate in polls or voting by texting a specific keyword.

Text-to-Win Campaign: A promotional campaign where subscribers can enter a contest or win prizes by texting a specific keyword.

Time Zone Optimization: Scheduling text messages to be sent at optimal times based on the recipients’ time zones.

Trackable Links: Links that can be included in messages. Project Broadcast tracks when these links are clicked, providing valuable insights into contacts’ engagement.

Triggered Message: An automatic message sent in response to a specific action or event, such as a customer’s behavior or interaction.

Two-Way Messaging: The capability for recipients to respond to text messages, enabling interactive communication between businesses and customers.

Vanity Short Code: A custom short code selected by a business, often using an easily recognizable word or number combination.

Voicemail Drops: A Project Broadcast feature that allows a pre-recorded voicemail message to be left for a contact without ringing their phone.

Webschool: Project Broadcast’s online training platform that offers a variety of courses to help users understand and effectively use the platform.

White Label: Offering a text marketing service under a business’s own brand name rather than the service provider’s brand.