A beauty business runs on rebooking. Your booking app can confirm the appointment and send the reminder, but the message that fills a cancelled slot, brings back a quiet client, or turns a walk-in into a regular still comes from you.
Project Broadcast helps you text your clients personally and at scale, without copying names into your personal phone one at a time. Send from your own local business texting number, in your own voice, keep replies organized in one-on-one Chat, and keep your client list yours no matter what software runs your front desk.
On Project Broadcast in 2025, one-on-one Chat earned a 41% reply rate within two hours, across 170M+ messages analyzed by PB Data Labs. Not opens. Replies.
Your booking software already confirms appointments and sends reminders. When it does send a marketing text, it writes it in its own voice and meters how many you get. What it was never built for is the message that fills a last-minute cancellation, brings back a client you haven't seen in three months, or turns a one-time walk-in into someone who rebooks. For most stylists, that gap is money. You rent your chair, so a cancellation is lost income for you, not the salon, and the only thing that refills it is reaching the right client fast, in a voice they recognize as yours. That is the part Project Broadcast does, from your own number, so a text from you reads like a text from a person, not a no-reply.
Here is where it earns its keep.
A late cancellation or a slow Tuesday is not just a hole in the calendar. It is money that does not come back. Instead of hoping someone calls, message the clients most likely to take the slot. A quick note to your VIPs (“a 2:00 just opened today, want it?”) turns dead time into a booked appointment in the time it takes to send a text. That is a move your booking app does not make for you.
The money is in the follow-up. Most clients who fall off never had a falling-out. Their next appointment just never got booked, and they went quiet. Set up a win-back message once and it sends on schedule: a check-in at six weeks, a nudge at three months. You write it in your words; Project Broadcast sends it to the right people at the right time.
Put a word on your front desk sign, service card, mirror, or Instagram Story, and let people raise their hand by texting it. Try “Text BEAUTY for new-client offers” or “Text BOOKME for openings this week.” Each one drops the new client into your list and fires back an automatic reply you set up once, so a passing interest becomes a conversation you can actually follow up. It is a simple way to grow a client list that you own.
Project Broadcast gives you a local 10-digit business texting number. It is not your personal cell and not a shortcode. New accounts get a new local number by default, and existing business numbers can usually be ported in.
Keep GlossGenius, Vagaro, or whatever runs your booking, payments, and reminders. That is what it is built for, and its built-in texting does the transactional part well: confirmations, reminders, the receipts.
Project Broadcast is the texting layer for the relationship side those tools leave out: two-way conversation at volume, campaigns and keywords, and a number and client list that belong to you rather than to the software. It does not do scheduling, payments, or a booking website. It does the marketing and follow-up texts your booking tool either gates, meters, or writes for you in its own voice.
See two-way texting
With many booking platforms, your client list lives inside their system. For many beauty professionals, that means the relationship is tied up in the tool that runs the calendar. If you leave, the list and the phone numbers don't go with you. Some only find that out on the way out.
Project Broadcast is the other way around. Your contacts and your own number stay with you, so you are never locked into one platform to reach your own clients. The relationship is the asset, and it stays in your hands.
Import your client list and organize it the way you think: regulars, lapsed, VIPs.
Write your win-back sequence or new-client welcome once, personalize it, and it sends on schedule in your words.
Put a keyword on a sign or a Story, so someone can text a word, land on your list, and get an instant reply you set up once.
When a client texts back, the conversation comes to you in one-on-one Chat, so you answer personally instead of losing the thread.
If you have a front desk, assistants, or other service providers, they can work the same conversations without anyone handing out a personal cell number.
Across more than 170 million messages analyzed by PB Data Labs in 2025, one-on-one Chat earned a 41% reply rate within two hours. Not opens. Replies. Campaigns pull even more: automated campaigns draw more replies than one-time sends, so a planned win-back sequence pulls more replies than a single send.
Texting works because people answer it. On no-shows specifically, the cleanest evidence comes from healthcare research: a 2016 BMJ Open meta-analysis by Robotham et al. found reminder texts cut missed appointments by roughly a quarter. Do the math on your own service price, and one filled chair a week pays for the tool many times over.
Project Broadcast also holds a 4.9 out of 5 on Capterra.
By the numbers
170M+
messages analyzed
41%
reply rate within two hours in one-on-one Chat
3.7×
more replies within two hours from campaigns than one-time sends
0.5%
unsubscribe across 20.3M chat messages
Every plan includes unlimited contacts, so you can keep regulars, lapsed clients, and walk-ins in one place without paying more as your list grows. That matters whether you work solo, rent a suite, or run a full salon: affordable to start small, and flexible enough to scale when a team needs in.
See plans and start filling your calendarBuilt-in texting is good at the transactional side: confirmations, reminders, receipts. Where a dedicated texting tool differs is the relationship side: two-way conversation with your whole list, campaigns and keywords that run in your own voice, and a number and client list you own independent of your booking software. If you left your booking platform tomorrow, your Project Broadcast number and contacts would go with you.
No. Keep your booking app for scheduling, payments, and reminders, like GlossGenius or Vagaro. Project Broadcast runs alongside it and handles the marketing and follow-up texting those tools gate, meter, or write in their own voice: win-backs, last-minute openings, and new-client follow-up, in your words.
You do. Your contacts and your phone number stay with you, so you are never locked into one platform to reach your own clients. With many booking tools, the client list lives inside their system and may not move with you if you leave.
With a keyword. Put a word on a sign, a card, or a Story (try “Text BEAUTY for new-client offers” or “Text BOOKME for openings this week”), and anyone who texts it is added to your list and gets an instant reply you set up once.
Bring in your clients, set up one win-back message, and put a keyword on your next post. The follow-up starts running while you focus on the client in front of you.
