The Anatomy of Your First Broadcast

How exciting! You’re ready to start sharing all kinds of goodies in your business communication, but there’s a very important first step before you start rolling all your ideas out! Before you do anything else, send out an introduction message as your first broadcast to contacts. The first broadcast lets people know who you are, why you’re contacting them, and what they can expect from you. Keep reading to discover all the parts of an effective introduction message!


  1. Your cute little face so your contacts know you’re not a robot.
  2. A first name dynamic field to personalize the message.
  3. Who you are and why you’re contacting them. 
  4. What to expect from your future messages.
  5. Tell them to save your number.

Sample to Copy, Edit, and Use

Ready to get that introduction broadcast sending? Feel free to copy, edit, and paste the sample provided below!

Hi {{firstName}}! This is Dawn from Project Broadcast’s Customer Success Team and I wanted to take the opportunity to welcome you to PB! Over the next few days, I’ll be sending you some tips to help you navigate your account so you can experience some quick wins! Be sure to save this number in your phone as Dawn PB since all my tips will come from here! I’m here to answer any questions you have as you start exploring, so please don’t hesitate to reach out!

Questions? Shoot me a text at (254) 545-9626. Happy Broadcasting!