SMS Messaging Etiquette: The Do’s & Don’t of Scheduling a Message
I’m Ashley and I’m with the growth team at Project Broadcast. Along with working at Project Broadcast, I also run a landscaping company and was a consultant with BeautiControl for years. I’ve experienced the good and the bad. I want you to learn from my mistakes! Here are my top 3 SMS messaging Etiquette do’s and don’ts.
You should never cold call someone through text message. Once you have their permission to message them, you want to provide them with value. You don’t want to just be a sales message that comes in. Use our birthday campaigns to send them a birthday message. Wish them a Happy 4th of July. Don’t try to sell them something with every interaction you have with them, you don’t want to be a #Valpak.
You should never cold call someone through text message. Once you have their permission to message them, you want to provide them with value.
Only message during appropriate hours. This means you need to take into consideration where they live and what hours they may feel is appropriate to receive a text message because everyone has different thoughts on this. Once you have a good idea you will also want to check for time zone differences and schedule accordingly.
Next, limit using multiple words in all CAPS and repeated punctuation. We may be super pumped to tell our customers about a new product we are about to release, however, yelling in their face is rude in real life, why do it over text with all CAPS.
Take a look at the video to see the steps to scheduling a broadcast which you can use to schedule your 4th of July SMS message.