Texting vs. Email, Which is Better?
That is the question that so many of you may already know the answer to. While there are benefits to both methods of communication, we will show you how texting is a clear winner in our opinion.
A text message is opened in an average of 3 minutes whereas an email usually is not read for hours.
A text message is opened in an average of 3 minutes whereas an email usually is not read for hours. Texts have a 98% open rate and a 45% response rate, whereas emails only have a 20% open rate and a 6% response rate. Hmmm… you do the math.
A text can be more casual than an email and feel more down to earth and fun. Would you ever send an email and include heart emojis and cute memes with it? Probably not.
Nothing beats picking up the phone and calling someone, which you can do through the Project Broadcast Platform, but if you are looking to get information to a large group of contacts quickly and efficiently, texting is the way to go.
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