3 Ways to Build a Brand that Customers Love
A few months ago, I was brought on to Project Broadcast with one clear objective, making our brand better! The success of your business hinges on the strength of your brand. You need a brand that not only resonates with customers, but also one that they trust and want to buy from again and again. Whether you’re launching a new product or rebranding an existing business, developing a strong brand is key. Standing out from the competition in today’s marketplace isn’t easy. By implementing a clear, concise brand strategy and investing time and resources into developing a brand that resonates with your target audience, you can give your business the lift it needs to soar above the rest of the noise. Here are three ways to build a brand that customers love.
The success of your business hinges on the strength of your brand.
Branding A Personality
When you’re creating a brand, you’re creating a personality — not a tagline. You can’t just jump in and start writing off-the-cuff; you have to have a plan. Think about your business’s personality in the same way that you’d think about creating the character of a person: What is their general mood? What do they want out of life? What are their strengths and weaknesses? A good brand has an underlying message that everyone can understand and relate to, as well as a style that your customers will recognize as uniquely your own. It’s important to keep in mind that your brand is an extension of you — and people don’t want to be friends with or give their business to something that feels insincere.
Think about your business’s personality in the same way that you’d think about creating the character of a person
Branding To Build Trust
When you think about the best relationships in your life, chances are good that two of the most important qualities are trust and reliability. Every brand starts with a promise — and the way you conduct your business throughout the process of marketing yourself and your products will determine whether or not your customers will keep their promise. When you make that promise, you’re also setting yourself up for failure. When your customers are happy with the product or service you provide, they’ll tell their friends. When they’re unhappy, they’ll talk about it too — but it won’t be in a positive way. When your customers feel they can trust you, they’ll be happy to give you their money — and they’ll be happy to tell their friends too.
Every brand starts with a promise
Branding To Catch Attention
When you think about your favorite big brands, what do you notice? Chances are good that the brand has a distinct visual element that makes it stand out from the crowd. Think about the Coca-Cola logo: It’s bold, simple, and instantly recognizable — and it even extends to their product cans and bottles. All great brands focus on being memorable and being noticed. You can’t just blend into the background; you need to stand out from the competition and make customers think of your brand when they’re thinking about their next purchase. The best way to catch the attention of potential customers is to make yourself memorable with your logo and visual branding. You can think of this like your name, when you meet someone new you want to be memorable, you want them to remember you apart from all the other individuals they may have met that day.
Remember You’re Only Human
Branding is not a one-time event; it is an ongoing process. It is the art of making an emotional connection with your customers. It establishes trust, creates brand loyalty, and makes it easier for your customers to buy from you. Branding is like a personality. It builds trust, catches attention, and improves content marketing. Branding is about more than just creating a logo. It is about establishing connections between your brand and your customers. It is about making an emotional connection with your brand that makes customers feel like they are more than just customers; they are friends!
For an example of how Project Broadcast thinks about our brand, check out our media page.