Gyms, studios, and independent trainers run on relationships. Your scheduling app confirms the appointment, but the thing that fills a slow week, wins back a client who drifted, or turns a walk-by into a trial is a message from a person, not a no-reply.
Project Broadcast is the texting layer for that work. Text your members, prospects, and past clients personally and at scale, from your own number, alongside the scheduling app you already use. Your list stays yours, your replies land in one place, and your personal cell stays private.
On Project Broadcast in 2025, one-on-one Chat earned a 41% reply rate within two hours, across 170M+ messages analyzed by PB Data Labs. Not opens. Replies.
When a client cancels, that time does not come back. It is not a gap in the calendar; it is money that was on the books and is now gone. Your scheduling app will not make the next move for you.
Keep a short list of your VIP clients and text just them when something opens: “Two spots opened Thursday at 6, want one?” A canceled session becomes a booked one in the time it takes to send a text. That is a relationship move, and it is yours to make.
Most clients who drift away never got a reason to come back. They went quiet, and so did you. Set up a win-back sequence and it runs on its own: a check-in at 30 days, a nudge at 60, an offer at 90. You write it once, and each message goes to the right people at the right time, in your words. The follow-up is where next month's sessions come from.
How SMS campaigns work
Put a word on a flyer, a class board, or an ad, and let people raise their hand by texting it. Text TRIAL to join a free class. Text BOOTCAMP for the schedule. Text FITNESS for a free guide. Each one adds the new contact to your list and fires back an automatic reply you wrote ahead of time, so a passing interest becomes a conversation you can actually follow up on. It is lead capture you can start with one flyer.
How SMS keywords work
Your personal cell was not built to manage follow-up with hundreds of members, prospects, and past clients. It is hard to track, hard to scale, and it puts your private number in places it does not need to be.
Project Broadcast gives you your own number. Messages still feel personal, with each client's name included, while replies stay organized in one place instead of buried in your texts.
How text messaging works
Project Broadcast gives you a local 10-digit business texting number. It is not your personal cell and not a shortcode. New accounts get a new local number by default, and existing business numbers can usually be ported in.
Keep Mindbody, Vagaro, or whatever runs your scheduling and payments for what it is built for: booking, classes, and checkout. Project Broadcast is the relationship layer alongside it.
Most scheduling platforms do send some texts, but the useful ones are gated or metered. Appointment reminders are usually built in and one-way. Two-way conversations, marketing sequences, and win-back campaigns tend to sit behind a higher tier or a per-message charge, and the contact list lives inside the platform. Project Broadcast does the part they leave to you: two-way follow-up at volume and keyword sign-ups. The client list stays yours, on your own number, independent of the tool that books the class. If you need scheduling, payments, or class management, your app keeps doing that. This does the part it does not.
Bring in your members, past clients, and leads. Organize them the way you think: active, lapsed, or by coach.
Add a keyword or sign-up form to a flyer, a class board, or your bio link. When someone texts the word or fills out the form, they land on your list and get an instant reply, with no manual follow-up.
Set up a new-member welcome, a win-back sequence, or a renewal nudge, personalize each message, and let it run on schedule.
Drop a voicemail straight to a client’s inbox without their phone ringing, in your own voice, so a birthday note or a “we miss you” to a lapsed client lands like a call you made.
When a client texts back, the conversation comes to you in one-on-one Chat. If you run a team, coaches and front-desk staff can work the same conversations without anyone’s personal phone in the mix.
We publish our numbers. Across more than 170 million messages analyzed by PB Data Labs in 2025, people reply, they reply fast, and almost nobody opts out. Automated follow-up pulls more replies than one-time sends. These are platform-wide numbers across every kind of business on Project Broadcast, proof the channel works, not an industry-specific promise.
On no-shows specifically, the cleanest evidence is from healthcare: a 2016 BMJ Open meta-analysis by Robotham et al. found reminder texts cut missed appointments by roughly a quarter. That is healthcare evidence, not a fitness-specific promise, but do the math on your own session price and a single slow month pays for the tool many times over.
Project Broadcast also holds 4.9 out of 5 on Capterra and is named to Capterra’s 2026 SMS Marketing Shortlist. As one Health and Wellness owner put it: “Set up was a breeze… keeping my real phone number safe from strangers.”
By the numbers
170M+
messages analyzed
41%
reply rate within two hours in one-on-one Chat
3.7×
more replies within two hours from campaigns than one-time sends
0.5%
unsubscribe across 20.3M chat messages
The pricing model fits how fitness businesses actually run. A solo trainer can start small and pay for the messages they send, not the size of their list, and a studio with a growing member base is not penalized for adding contacts. Because credits do not expire while your plan is active, a slow month does not cost you what you did not use.
Find the plan that fits your gymYour scheduling app is built for booking, and the texting it includes is usually one-way reminders. Project Broadcast is built for the conversation around the booking: filling a canceled slot, winning back a lapsed client, and following up with a new lead. It runs alongside Mindbody, Vagaro, or whatever you use, sends two-way from your own number at volume, and keeps your client list yours instead of locked inside the scheduling tool.
With a keyword. Put a word on a sign, a flyer, or a class board (“Text TRIAL to join a free class”), and anyone who texts it is added to your list and gets an instant reply you wrote ahead of time.
Yes. Contacts are unlimited on every plan, so the size of your list never raises your bill. You pay for the messages you send, with credits that do not expire while your plan is active.
Bring in your contacts, set up a win-back sequence, and put a keyword on your next post. Your list is yours, your replies are free, and your credits never expire while your plan is active.
